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REGIONAL MARKETING MANAGER (F/M)

International

  • Reference: JOB-375530
  • Job Type: Permanent
  • Salary: Attractive Salary Package
  • Location: International

 

Stokke develops products that are all designed in the best interest of the child. Stokke's unique and innovative solutions are sold worldwide. Stokke is focused on long-term growth and building a strong and sustainable brand. Based in Ålesund, Norway, and with offices in Europe, US and Asia, Stokke can also offer a truly international work environment. 

Stokke are searching for a REGIONAL MARKETING MANAGER, EMERGING MARKETS, EMEA (M/F) to develop growth strategies, country marketing plans and actions/executions to drive growth based on the marketing calendar and in accordance with the global marketing strategy. This job requires strong cooperation with area sales managers, online marketing & e-commerce, Moscow flagship store, retail marketing, headquarter functions and external agencies.

The position is based at the company's offices in Moscow, Russia.

 

 

Responsibilities

 

  • Ongoing development and amendment of the marketing activity plans for Emerging Markets in the EMEA region with focus on key priority markets’ planning (Russia – the biggest and by far the most important market, Poland, Turkey, and Greece), coordination and follow-up of new product launches.
  • Defining marketing plans and actions to grow traffic to Moscow flag-ship store.
  • Measurement effect of implemented activities and taking initiatives to increase effectiveness of marketing investments.
  • Collecting market and competitors’ insights and analysing (sales) results as argumentation for decision making.
  • Ensuring best practice sharing of marketing initiatives across all markets.
  • Driving Stokke brand value up via building relationships with key influencers, creating on-line word-of-mouth and by implementing the PR strategy, social media activities – in key markets through the local PR agencies/freelancers.
  • Developing effective media spending, focused on digital, in cooperation with the Online marketing team.
  • Organization end consumer fairs and consumer events.
  • Proposing, developing and implementing key account specific activities, in strong cooperation with Retail marketing and Sales teams.
  • Responsibility for the marketing budget: establishing budget proposals related to the country and on-going tracking and reporting.
  • People responsibility for a Marketing Coordinator.

 

 

Qualifications

 

  • At least 7 years of consumer marketing experience within global/international brand context (premium consumer brand is a plus), including specific experience in the development and execution of regional consumer strategies and programs.
  • Profound knowledge of marketing, (online) media, PR, retail landscape.
  • Skilled in developing marketing plans.
  • Results oriented, purpose driven and self-motivated.
  • Creative thinker, strong in analytical thinking, able to set right priorities in a complex region.
  • Strong leader, team player and conflict mediator across different company departments.
  • Hard working and dedicated. Family situation which allows flexibility when needed due to a big regional responsibility. Ready to accept a dynamic and fast changing structure based on team performance and company needs.
  • Fluent Russian and English in oral and written communication.